What inspired the Founding of Atramentum?
Atramentum (at-rah-men-tum) was founded in 2010 by Michael Jones who had a core belief that every individual deserves to be well-informed and empowered when making business and tax decisions, all while experiencing exceptional customer service.
From that simple, yet powerful belief, Atramentum has grown to focus on individuals, family groups and small to medium sized owner-operator businesses, offering end-to-end services in consulting, strategy, accounting, bookkeeping, payroll, and taxation. And support for all your personal taxation needs as well.
Atramentum has been based in the western suburbs since 2010 and is a local accounting services firm that specialises in working with small-medium businesses. Based in Nedlands they have a wide geographical reach, assisting businesses of all sizes and industries in improving their effectiveness, efficiency, and profitability.
Their expertise and experience make them a trusted partner for businesses looking to streamline their financial operations and achieve long-term success.
“Our core belief is that every individual deserves to be well-informed and empowered when making business and tax decisions, all while experiencing exceptional customer service.”
Our Team
Michael Jones
Founder, Managing Partner and Principal Consultant
Atramentum (at-rah-men-tum) Accounting was founded in 2010 by Michael Jones who had a core belief that every individual deserves to be well-informed and empowered when making business and tax decisions, all while experiencing exceptional customer service.
With a real interest in people and a love for numbers, Michael has had a long and diverse career where he has actually owned businesses and been in all sorts of managerial and executive roles in aged care, oil & gas, finance, taxation & business services, and even hospitality, arts, and education. And it doesn't matter if your business is private, public, or not-for-profit, – Michael has sat on number of not-for-profit and for-profit Boards and held a number of C-Suite positions in a number of business sectors.
With over 30 years of experience in corporate finance and accounting, this means he really knows how various businesses work from the inside out. His professional and technical expertise is evident; he is a Chartered Accountant, Associate member of the Tax Insitute, a registered ASIC agent and registered tax agent.
But don't let the numbers fool you; he's not just about spreadsheets. Michael also has over 18 years of experience in the hospitality industry, giving him a unique customer-service perspective that goes beyond the typical accountant's toolbox.
And it's not just about profit – he's got a keen eye for strategy and a commercial knack for understanding what makes businesses tick & solving problems.
So, when you team up with Michael, you're not just getting an accountant or consultant – you're partnering with a seasoned professional who's dedicated to transforming your business's financial future.
Alyssa Suarez
Assistant Accountant and Bookkeeper
Introducing Alyssa Suarez, your go-to problem solver for all things accounting, bookkeeping and payroll! As a talented bookkeeper, payroll officer and Assistant Accountant, Alyssa is here to simplify your daily business operations. From tracking transactions to organising invoices, she's a pro at keeping your financial records in tip-top shape.
But Alyssa's magic doesn't stop there – she's also the right-hand woman to Sonia. With her keen eye for detail, Alyssa ensures that every facet of the business runs smoothly. Whether it's coordinating schedules, managing resources, or keeping the gears of Atramentum turning, Alyssa's got it all covered.
With Alyssa on your team, you can wave goodbye to financial headaches and administrative hassles. Rest easy knowing that your business is in capable hands, ready to tackle any challenge that comes its way.
Alyssa: making your business journey a whole lot brighter.
Sonia Jones
Digital Marketing & Office Manager
Meet Sonia, the multitasking maestro behind Atramentum's success!
As the digital marketer extraordinaire and resident AI enthusiast, Sonia ensures that Atramentum is always geared up to communicate up to date top-notch and personalised information to our cherished clients.
With a dash of digital wizardry & AI sorcery, Sonia keeps our online presence vibrant and engaging. From the website to crafting captivating social media campaigns to curating informative newsletters, she's the mastermind behind the scenes, making sure our clients stay engaged and inspired.
But Sonia's talents don't stop there – she's also the organisational guru behind the scenes. From scheduling seamless client interactions to orchestrating the behind-the-scenes magic, she ensures that Atramentum operates like a well-oiled machine.
Thanks to Sonia's dedication and expertise, Atramentum is always at the forefront of delivering timely, tailored advice to our clients. With her leading the charge, we're ready to conquer any challenge and provide the exceptional service our clients deserve.
Sonia: turning every interaction into a memorable experience!
“With our credentials as Chartered Accountants & as a Certified Public Practice, combined with being an Associate of The Tax Institute Associate and as a registered ASIC and tax agent - our technical expertise shines.”
Our Technical Cred.
We at Atramentum (at-rah-men-tum), have extensive first-hand operational, financial and accounting expertise to provide commercially focused, practical advice across all areas of your business.
Our Team has experience gained as business owners, C-Suite executives and working as tax and accounting professionals.
And yes – we are registered with the Tax Practitioners Board (TPB) (No. 26 136 223). The TPB regulates tax practitioners to protect and assure consumers that tax practitioners meet appropriate standards of professional and ethical conduct.
Atramentum is a registered Australian Securities & Investments Commission (ASIC) Agent (No. 45024). As ASIC Registered Agents we are authorised by registered Australian companies to submit documents to ASIC for lodgment, may receive notifications on behalf of the company and may provide other administrative services to businesses.
Our team comprises of Chartered Accountants and our firm is Certified Public Practice with the Institute of Chartered Accountants (ICAA). ICAA is the most respected professional body for accountants in Australia and New Zealand representing over 72,000 members. Members strive to uphold the accounting’s profession’s commitments to ethics and quality in an unwavering dedication to act in the interest of the public.
To become and maintain being a Chartered Accountant, our team members must complete a rigorous study and practical program as well as meeting a yearly continuing education requirement to stay up to date on changing regulations and laws.
It doesn’t stop there!
Our team members are also trained and certified in all aspects of Xero (Atramentum is a Silver Champion Partner, since 2013), Hubdoc, Fathom and a number of other cloud software.
Being a Xero Certified individual is like having a superpower in the world of finance! It means I've not only mastered the art of using Xero's awesome accounting software, but I can also work magic with your numbers, invoices, and financial data.